About us
For 15 years, we’ve been transforming our concept of beauty and wellness into highly performing natural products.
Over the years, we’ve developed an exceptional selection of products that combine high-quality natural ingredients for extraordinary results. Guiding us along the way is a commitment to sustainability, ethics, and excellence.
Our cultivations are part of eco-sustainable projects, excluding pesticides, chemical fertilizers, and invasive treatments. We employ practices such as harvesting based on lunar phases and balsamic time. We offer organic ingredients like phytoextracts and vegetable oils to ensure high quality in professional salons and meet the most demanding clientele.
Choose Green
More than just cosmetics
Our choices reflect a commitment to sustainability, driven by ethical and moral values. We harness wind and geothermal energy from Pontedera and Lardarello, in Tuscany, to produce cosmetics with low CO2 emissions. This translates into respect for people, the planet, and ecosystems, promoting the concept of social and corporate responsibility.
We’ve created a network of salons that share our commitment to a more sustainable future, where the well-being of people and the environment go hand in hand. Clean products, natural formulations, and responsible packaging, along with concrete actions to reduce CO2 emissions, waste, and water consumption within workspaces.
But we didn’t stop there: this year, “Hairdressers for Climate” joins our partner salons, the first project in Italy that sees salons at the forefront for the environment.
Eco-friendly salons
Our collections
Base Oil
Naturalmente’s base oils nourish and protect hair and skin with rich hydration and essential nutrients. Sustainably sourced, they align with the brand’s eco-conscious philosophy. Their natural properties enhance vitality while remaining gentle and suitable for all types.
Botanic Skincare
Natural and sustainable cosmetics from Botanic Skincare, made with pure plant-based ingredients and free from harmful chemicals, caring for both your skin and the environment. Innovative formulas designed for those who value authentic beauty and seek exceptional results, crafted responsibly with sustainably sourced ingredients and recyclable packaging.
Color Plant Flower
Naturalmente Color Plant Line provides a natural, ammonia-free hair coloring solution crafted from plant-based ingredients, designed to enhance and nourish hair while being gentle on both your scalp and the environment. Its eco-friendly formulas deliver beautiful, authentic tones inspired by nature, ensuring vibrant results without harsh chemicals.
Curly Hair
Naturalmente Curly Hair Line enhances and cares for natural curls by providing hydration, definition, and frizz control. Made with plant-based ingredients and free from harsh chemicals, it nourishes curls while maintaining their bounce and softness. This eco-friendly line ensures healthy, well-defined curls with shine and protection, aligning with Naturalmente’s commitment to sustainable haircare.
Essential Oils
Naturalmente Essential Oils are crafted from pure, natural extracts to provide therapeutic benefits for both hair and scalp. These oils are designed to soothe, balance, and revitalize while promoting overall wellness. Free from synthetic additives, they enhance the haircare experience with their calming and aromatic properties. Perfect for nourishing treatments, they align with Naturalmente’s philosophy of eco-friendly and holistic beauty.
Fortify
Naturalmente Fortify Line is designed to strengthen and revitalize hair, targeting weak and thinning strands with nourishing plant-based ingredients. Its formulas stimulate the scalp, promote healthy growth, and improve hair resilience from root to tip. Free from harsh chemicals, the Fortify Line delivers lasting vitality and shine while maintaining Naturalmente’s commitment to eco-conscious and sustainable haircare.
In Bloom
Nature Inside
Naturalmente Nature Inside Line is crafted to harness the purity and power of natural ingredients, offering gentle and effective care for hair and scalp. Infused with sustainably sourced botanicals, it nourishes, protects, and restores vitality while being free from chemicals. This line reflects Naturalmente dedication to eco-conscious beauty, ensuring every product aligns with nature and respects the environment.
Revitalizing
Naturalmente Revitalizing Treatment is formulated to restore energy and vitality to tired or damaged hair, using nourishing plant-based ingredients. This procedure not only rejuvenates and strengthens hair but also helps combat hair loss, improving overall scalp health. Its rejuvenating formulas hydrate and enhance hair’s natural shine while promoting resilience from root to tip. Free from harsh chemicals, this eco-friendly line revitalizes both hair and senses, staying true to Naturalmente’s commitment to sustainable beauty.
Styling & Finishing
