Our thinking
At MY.ORGANICS we want to spread the philosophy of possibility, an example of how dreams should not remain secret wishes but must become the chance to turn obstacles into new goals. The passion for hair care and the drive to overturn the traditional canons of hairstyling were precisely the starting point of a ten-year success story.
MY.ORGANICS was founded in 2012 by Alessandro and Alberto Lievore, who boasted a decade of experience in the field of hair care and followed their family tradition (the first Lievore salon opened in 1967 near Venice).
MY.ORGANICS uses raw materials of the highest quality and precious natural ingredients, certified organic or biodynamic, which bring researched and unprecedented beneficial properties to the product formulas. All MY.ORGANICS lines are unique and innovative because they exploit the intrinsic power of nature in favor of the well-being of the person and the environment.
Careful selection of the best ingredients
I’m Green™
MY.ORGANICS bottles are made up of 93% or more of GREEN PE. It is a Bio-PE or Green PE, a polyethylene made with renewable resources from sugar cane from Brasil.
I’m Green™ is a bio-based bioplastic that is completely recyclable: a biopolymer that offers versatility and a favorable carbon footprint, produced by Brazilian company Braskem.
Our Collections
Basic Line
The MY.ORGANICS Basic Line delivers natural, pH-balanced haircare solutions for daily use. With key ingredients like sweet fennel, rosemary, and argan, it hydrates, strengthens, and revitalizes hair. Tailored for various needs, this line offers gentle care while promoting shine, softness, and manageability. Perfect for all hair types, it combines effective performance with eco-conscious principles.
Goji
The MY.ORGANICS Goji Line is designed to regenerate and protect hair with the nourishing power of goji berry extract. This line includes products like the Supreme Goji Shampoo, Miracle Mask, Sublime Oil, Angel Potion, and Revival Leave-In Mist, each formulated to hydrate, restore, and smooth hair. Goji berries, rich in antioxidants and vitamins, help combat dryness, reduce frizz, and enhance shine. Lightweight and versatile, these products are perfect for daily care, leaving hair soft, manageable, and rejuvenated.
Keratin
The MY.ORGANICS Keratin Line offers professional-grade haircare designed to strengthen and smooth hair. Featuring the Pro-Keratin Shampoo and Conditioner, this line is enriched with keratin to restore elasticity, repair damage, and reduce frizz. Ideal for maintaining sleek and manageable hair, these products provide deep nourishment and long-lasting protection. Perfect for daily care, the Keratin Line leaves hair strong, shiny, and rejuvenated.
MY.CURLING
The MY.CURLING Line by MY.ORGANICS is tailored to enhance, define, and nourish curls with natural ingredients like baobab, mallow, and flaxseed extracts. This range includes the Curling Shampoo, Conditioner, Spray, and Gel, each designed to provide hydration, volume, and long-lasting curl definition. Lightweight and enriched with plant-based nutrients, these products combat frizz, boost elasticity, and leave curls soft, bouncy, and manageable. Perfect for curly and wavy hair, the MY.CURLING Line ensures vibrant, healthy-looking curls with every use.
MY.LUXE
The MY.LUXE Line by MY.ORGANICS offers premium haircare infused with pure gold and neroli for an indulgent experience. This luxurious range includes the MY.LUXE Shampoo, Conditioner, Mask, and Leave-In Cream, designed to deeply nourish, repair, and rejuvenate hair. Enriched with hydrolyzed proteins and botanical extracts, these products enhance shine, softness, and manageability. Perfect for all hair types, the MY.LUXE Line provides a salon-quality finish while delivering lasting hydration and vitality. For those seeking opulence and performance, MY.LUXE is the ultimate choice.
MY.PURE
The MY.PURE Line by MY.ORGANICS offers gentle, botanical-based care for hair and scalp. Using linseed, hamamelis, and sunflower, it hydrates, nourishes, and restores natural shine. Perfect for daily use, the line enhances softness and balance with lightweight, effective formulas. Committed to sustainability, MY.PURE is crafted with eco-friendly practices and ingredients, ensuring care for both your hair and the planet.
Styling
The MY.ORGANICS Styling Line offers versatile products to shape, smooth, and define any hairstyle. With options like modeling fluid, smoothing fluid, volumizing gel, and no-gas hairsprays, this range is designed to deliver professional results with a natural touch. Infused with botanical extracts and citrus essential oils, these formulas provide hold, volume, and shine while caring for your hair. Perfect for everyday use, the Styling Line combines performance and eco-conscious innovation.
MY.SCALP
The MY.SCALP Line by MY.ORGANICS is designed to promote scalp health and address specific concerns like hair loss and irritation. Featuring enzymatic treatments, growth-stimulating sprays, and calming refreshers, the line combines powerful natural ingredients like neem, orange, and peony extracts. These targeted solutions detoxify, soothe, and rejuvenate the scalp while supporting healthy hair growth. Crafted with sustainability in mind, MY.SCALP products care for your scalp and the planet alike.
